In the previous blogs, we touched upon the topic of How a website can be made user-friendly, in this blog we try to explain the role of blogs in websites and in terms of digital marketing.
A blog is a website where content gets updated regularly. It provides an ideal platform to not only display the work but also to educate the audience about the product, or the business. Starting a blog is a wonderful approach to engaging new customers while also improving your brand’s SEO.
In fact, 81% of customers trust information from blogs when they want to stay informed on a certain topic or solve a specific problem. A blog can be customized to the brand and to the interests of the target audience. Blogging not only increases traffic to your website and promotes your products and services, but it also helps potential clients trust you. In this blog, we’ll go through the many roles of blogging for business and how to get started , writing good resource that promotes traffic and inbound connections to your website.
Further, below are some stats and reports on blogs, that support or work in favour of blogging:
“Companies who blog get 97% more links to their websites”
“77 million new blog comments are generated by readers each month”
“Blogs have been rated as the 5th most trustworthy source for gathering online information”
“72% of online marketers describe content creation as their most effective SEO tactic.”
“B2B marketers who have blogs get 67% more leads than those who don’t”
A blog is a marketing tool that aids in the expansion of a business. It has several advantages as an asset to the business, here are some of the most important benefits that explain how a blog is beneficial to business growth today.
- Drives traffic to the website: Blogging and providing relevant content are two of the most important parts of the marketing plan for growing website traffic. When you apply SEO techniques like keywords, titles, and meta descriptions, blog postings become a powerful tool for increasing company’s visibility. Additionally, each new blog post creates a new page on your website. This improves SEO by giving Google and other search engines an incentive to revisit your site in search of new content to index.
- Improves SEO growth: Keywords and links might help in improving search engine ranking while writing a blog. More visitors are likely to come to the website if it ranks higher in a search query. Before moving on to another section of your website, users may first view the blog entries. To attract visitors to learn more about your products and services, include a call to action in some of your blog posts. Having a blog on your site can make a massive difference in how your whole website performs in the SEO space and if you have a blog that is updated on a regular basis with high-quality blog entries on topics relevant to your audience the positioning of the website on the SERP will improve.
- Generate leads through social media: The blog articles are full of useful information that may be shared on social media sites like Twitter, LinkedIn, Facebook, and Pinterest. This is a great method to reach out to those who aren’t familiar with your brand or potential clients who aren’t familiar with your company. Instead of constantly creating new content, repurposing your blog content helps keep your social media presence current. If all the blog posts are used as part of the social media content marketing strategy, the website traffic will increase.
- Helps in internal link building: To make your blog content rank building a link is essential. Backlinks are also regarded as the third most important aspect of search engine optimization by many professionals and small business owners. Link building is the most challenging part of Search engine optimization. It will be easier to obtain relevant links if you write articles that are not just useful to your potential customers but also to other organizations that the audience regards you as industry leaders. Google finds it much easier to spot the blogs or posts on the internet if they are all linked. Adding internal links to the categories that the blog post belongs to will be advantageous as they help in developing the site hierarchy. This improves Google’s understanding of your blog’s structure and makes it easier for users to find similar posts.
A blog is not only an excellent method to exchange ideas, produce new ones, and build a community of like-minded and active people, but it’s also engaging and motivating. They can also assist search engines, such as Google, in learning what your company does and developing confidence in the site as an authority on certain topics, resulting in higher organic rankings for relevant keywords. So, have you considered writing a business blog?