In today’s world, websites have become the most influential medium for enterprises. Users increasingly want the website to engage them, present high-quality content, and provide a simple, pleasant user experience. There are some key features that keep the visitors engaged to spend more time on the page. If the website is user-friendly, you will see an increase in traffic. Users are unhappy with brands that have poor websites and mobile apps, with 88 percent unsatisfied visitors. The more user-friendly the website is, the more trust the business earns from each visitor.
Website UX statistics reveal that “94% of people reject a website mainly because they are not well-designed”
Fortunately, making the website more user-friendly is quite simple. Previously we spoke about how a website is impactful on businesses today, let’s discuss how to improve the usability of a website by including specific must-have features and functions.
Let us get started to make websites a user-friendly one
- Easy Navigation: Effective navigation is one of the most crucial qualities of a user-friendly website. This helps the users to reach the content they are looking for much easier and faster. Hence whatever structure is chosen, make sure it allows users to get where they want to go quickly and efficiently. If things are made simple and obvious, clients and visitors will be delighted and come back for more. Ensure that the visitors can rapidly access the information they need without having to dig through reams of useless data. Before performing a call to action, the user should be able to access all the information they require.
- Simple forms: Forms allow users to interact with the site and are an excellent way for businesses to create leads. Use Simple forms that are easy to comprehend and fill out when gathering information from website users. It is best to keep the number of fields to a bare minimum. It is not a clever idea to request a lot of personal information. If the forms are badly designed, visitors are less likely to fill out the information. While using a Captcha is okay, avoid making it overly tough to fill out or incompatible with different devices.
- Appealing CTA: A clear call to action is a must to make your website user-friendly. While the visitors will find the CTA buttons, it is a good idea to make them entertaining in order for them to click. Never leave the visitors guessing as to what they should do on a particular page. To encourage visitors to take action, make sure the call to action is clickable on every page of the website. Some of the attractive call-to-action buttons with text include Click Here, discover, Learn More, and Contact Us.
- Chat Functionality: Your potential consumers would like to have a live chat with your company’s office to discover more about the products or services. A one-on-one discussion that offers visitors information about the services is unrivaled. They might have a few questions about the services or products, you may engage and encourage people to contact you by using the chat feature on your website.
- Easily readable Content: One might undoubtedly have a great deal of valuable information to provide to the users. However, if readers are unable to grasp it immediately, they will leave the site. People do not read a web page completely, according to several studies. Instead, they quickly scan the pages. As a result, the website should be able to be glanced at and understood quickly. Use basic and short language, to make it easy for readers to skim the work. Also, avoid using industry jargon as much as possible. While it is acceptable to use language that shows you are an expert in your field, it is a smarter move to consider your audience’s comprehension level.
- Browser Compatibility: Because browsers differ, the website may seem different in different browsers. Making the website compatible with all the major browsers will allow reaching all the target audience members, regardless of the browser they use. It is critical that the website looks and works the same on all major browsers, including Chrome, Internet Explorer, Firefox, Safari, and Opera. Simple details like these distinguish a well-designed website from the competition.
- Website Speed: According to the study, about 2.5 seconds is the best website load time or less, and if it takes longer than that, the visitors will leave the site. Speed is vital when it comes to keeping people on the site long enough to decide whether they want to conduct business with you or not. As a result, keeping an eye on the website’s speed might be advantageous to your company.
- Mobile-friendly site: People look for information on the internet using mobile devices. As a result, it’s critical that you figure out how your company’s website looks on mobile devices and how users browse it. A mobile-friendly website is now considered a user-friendly website. Responsive design must be used.
The success of the business website is determined by its usability. For the website to load quickly, be easily readable, and be relevant, one must consider the factors given above. When visitors use the website, they must have a positive experience because this is how the business’s trust is built. It is also crucial to make the website accessible to people from all backgrounds so that they can enjoy the information you provide. When more users can identify and discover what you have to offer, your business will grow. While constructing an online platform, keeping the things outlined above in mind might aid in the growth of the company.
Is your Website User-friendly?