Revolutionizing RealEstate Software Sales: Achieving 35 Appointments in 2 Months Through Strategic Outreach.
CONSTRA by HUVIAiR is a cutting-edge Visual Intelligence platform designed specifically for real estate developers, PMCs, and construction companies. Leveraging advanced technology, CONSTRA extracts invaluable insights from images and videos captured at project sites to monitor, measure, analyze, and facilitate analytics-driven decisions at every stage of the construction lifecycle. By providing this critical data, CONSTRA empowers construction professionals to optimize their workflows, reduce costs, and improve overall project outcomes with unparalleled accuracy and efficiency.

32

Appointments booked in 2 months

1350+

Leads generated in 8 weeks

Reading duration : 10 min
Published : 26 Jun 2023
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Client Challenges

The real estate software business was struggling to generate enough sales to meet its growth targets. The company had a great product, Since the client’s in-house team was small and resources were limited, they wanted to address the issue to facilitate outbound processes and help manage their workflows. Recognizing the need for a transformative solution, the leadership team considered outsourcing as an alternative to improve their sales performance.

1. Data not up to date: Constra faced several challenges while working with their data due to its outdated nature. These challenges impacted their ability to make informed decisions and achieve goals. Specifically, they encountered issues with inaccurate analysis, delayed decision-making, and decreased efficiency, all of which were a result of the outdated data. This made them difficult to trust the data and rely on it for critical business decisions. Constra decided to ensure that the data was up to date and accurate to avoid these challenges and achieve optimal outcomes.

2. Replanning the B2B lead gen approach: Constra, like many other start-ups, needed to generate leads quickly in order to grow its sales cycles. Unfortunately, their in-house team did not have the capacity to achieve this goal on their own. To address this challenge, Constra decided to rearrange its marketing strategy in order to gain the necessary leads and reach its goals.

3. Trying cold outreach for the first time: Constra was focused on B2B customers such as real estate developers, PMCs, and construction companies in general. To ensure they reached the right decision-makers quickly, they decided to try something new: cold outreach. This was their first time attempting this strategy, and they hoped it would be successful.

Working with the VAST TEC team has been a delight!
What sets VAST TEC apart is their commitment to delivering results through a range of integrated marketing campaigns. They utilized email, telephone, WhatsApp, and LinkedIn channels, providing us with a multi-faceted approach to lead generation. Their team is diligent, responsive, and professional throughout the entire process.
Jayanth Jagadeesh
Head - Marketing, CONSTRA by HUVIAiR

Our Solutions

Constra biz was on the hunt for an outsourcing company and found a sales outsourcing firm with serious tech sales chops. They teamed up to craft a sales strategy that was totally tailored to their product, target market, and sales goals. Think email campaigns, cold calling, and lead generation all work in harmony.
The sales outsourcing firm’s expert reps were all about generating and vetting leads for the real estate software business. Their internal sales team, made a seamless process for handing off leads and coordinating sales activities. It was a dream team collab that brought serious results!
1. Value proposition positioning: While contra’s ICPs seemed very familiar in the decision-making process, tiny differences required us to consider making the messages highly personalized.
2. Template Development: With the lead base at hand, we had a chance to test our templates thoroughly. Aside from the templates being shortened, we experimented with the content. Instead of coming up with a single template fit for all, we gathered a variety of those to make every potential customer feel valued and unique.

3. Adapting templates to the low season: We use different approaches to creating emails considering the holiday season. We also created different templates for each trigger event and followed up on various other channels to gain traction due to the low season.

Outcome

35

Appointments Booked in 2mn

38%

Email open rate

4.4%

Email click rate
  • We crushed it in just a week and got real results for our client. Despite the holiday season, we secured two appointments, demonstrating our team’s commitment to success. Our ICP campaign for Constra achieved a remarkable 38% open rate and a 4.2% reply rate, far surpassing industry benchmarks. Not only that, but we went above and beyond by delivering an impressive 35 meetings in just two months, demonstrating our ability to consistently deliver exceptional outcomes for our clients.
  • Drawing on our extensive experience in both the real estate industry and technology sector, we developed a highly effective sales strategy that perfectly aligned with the business’s objectives and target audience. By outsourcing their sales and lead generation, the real estate software business was able to concentrate on their core competencies, resulting in significant cost savings and enhanced profitability. Our outsourcing partnership played a pivotal role in enabling the business to achieve their growth targets, facilitating their expansion into new markets.
  • Constra was highly satisfied with the quality of our work, leading them to entrust us with two additional regions to continue the momentum of our successful collaboration. As a testament to their confidence in our capabilities,
    we have already initiated projects in both UAE and Australia regions.

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