There is a classic saying that ‘the world is now in our hands and the information is at our fingertips’ and there are no second thoughts to this. Internet has become an essential part of our day-to-day life and it continues to transform the way we connect with people, share information, and live a quality life.
In our previous blogs, we extensively discussed on Sales Enablement, Lead Data & Enrichment, Lead Generation and Sales Outsourcing etc., wherein we did touch upon outbound and inbound methods of lead generation. But for a business, whatever may be the method, regardless of industry – living in the digital world, businesses today have little or no choice but to adapt to technology and having an online presence can have a massive impact on its growth and success. Speaking about ‘online presence’ we can’t resist to cover the topics of websites and digital marketing in this and following blogs.
In this blog, we discuss on ‘why a website is important for any business and its growth’. Statistically speaking- 93% of business purchase decisions start with a search engine search of websites. This means if a company doesn’t have a website, it is only selling to 7% of its target market!! A website thus form as an essential center-pillar for any business and crucial for its online presence.
Reasons why a website is vital for any business and its growth:
- 24/7 Online Presence: One of the major advantages of having a website is it is accessible to anyone, anywhere, anytime even during non-business hours. All the information about the company such as product & service portfolios, contact information etc., is made available for potential customers and website ensures that visitors who come in are always served in the comfort of their place.
- 24/7 Customer Support: Website provides a platform to have extensive knowledge base (FAQs), Chatbots helps to address frequent customer queries thus saving time and resources making customer support online easier and most cost-efficient than hiring a personnel to provide support.
- Information Resource: Essentially a website is nothing but a medium to communicate with customers and potential customers and provide them with information and resources. A website serves as a digital brochure for the business and the amount of information one can have on a single website is limitless. Advertisements, Landing pages, Newsletters, Forms and Call-to-action buttons, Blogs etc. not only help to share information but also capture leads/customers data and their queries and interests.
- Establish Credibility and Build Trust: Website solidifies the business, build trust and gives prospects confidence to take the next step in making a purchase decision as it gives all the information about the business like the history, clientele, expertise and specialization, use cases, testimonials and so on.
- Platform to showcase Portfolio: Website isn’t just limited to sell products and services, one can use the website to create and showcase portfolio that shows how well the business is doing. One can use website as a digital platform to have videos, photorealistic 3D and even use augmented reality to showcase the products and services.
- Use as a marketing platform: Website serves as a platform to create and execute a marketing or digital marketing plan for the business, thus help in attracting relevant prospects to the website. Attractive website with Search Engine Optimization (SEO) and Search Engine Marketing (SEM) coupled with Social Media Marketing (SMM) with right content immensely help in lead generation which in-turn increases sales and revenue.
- Increase accessibility: A website improves connectivity and enables one- to provide contact information (like department wise phone numbers, contact email id, office addresses), integrate maps (help find directions to office location), link social media pages (such as LinkedIn, Facebook & Instagram), have Live Chat/ Chatbots and SEO makes it very easy for people to find business. In short, a website breaks all the barriers between the prospect and business owner and help attract more customers and build relationships.
Finally, customers today expect serious business owners to have an online presence and a well-designed, informative, and updated website will add credibility to any business and strengthen the brand image. If any business wants to be successful in the modern marketplace, then it must have a professional website. So, building a great website and promoting it with right content marketing, blogging, videos, etc. can skyrocket sales with new customers.
Do you have a website for your Business?