Email marketing is not a new technology, but it is still a highly effective digital marketing strategy. Marketers are aware of the advantages email has for their whole marketing plan. It is important for several marketing tactics, including account-based marketing, inbound marketing, and content marketing to engage with prospects, nurture them, and convert them into customers. We can send tailored messages to the prospects and clients to strengthen their relationship with the business. It is a fantastic technique to engage and capture the interest of the audience.
What is Email marketing?
Email marketing is the use of the email channel to deliver and optimize marketing messages — such as brand newsletters or contextually relevant, real-time, and personalized communications — in support of multichannel engagement across the customer life cycle.
Let’s take a look at the stats that prove Email marketing = ROI
1. Email marketing ROI is 4200% ($42 for every $1 spent).
2.40% of B2B marketers claim that email newsletters are the most important tactic in their content marketing strategy.
3.Email marketing is mostly used for lead generation (85%), sales (84%), lead nurturing (78%), and customer retention (74%)
4.64% of B2B respondents say that they use email automation techniques.
Now let’s discuss a few techniques that help marketers to run a successful email campaign
1.Create Personalised content- But have your boundaries
Your audience can relate to your brand more if it is personalized. You may customize and adapt your content with email marketing to the audience’s demands. A smart method to personalize emails is to include the recipient’s first name. Emails with the user’s first name included have a higher click-through rate than emails without it.
Audience segmentation is a further method of email customization. Divide your audience into groups according to the stage they are at in your sales funnel, and then develop specialized content for each group. One can utilize alternative messaging, graphics, or subject lines for other segments. For instance, you can design messaging for users that downloaded stuff from your website.
2. Keep the subject line short- Tell more with less
Email subject lines are the most crucial component of your mail communications. After all, subscribers’ inboxes display the subject line, which decides whether they even open your email or not. Therefore, your email marketing efforts could be in vain without effective email subject lines. While personalised emails have a 22% higher opening rate, 47% of email readers view the subject line before opening the message. This illustrates how crucial subject lines are for email marketing campaigns’ success. Data, however, suggest that in addition to the content, one should also pay attention to the number of characters used. The highest open rates are found in email subject lines with a 6-to-10-word count.
What seems to be a simple one-liner, can, in fact, take a lot of time to create the right one. Subject lines can either make or break your campaign’s success.
-Avoid spam words in the subject line
-Ask open-ended questions in the subject line
-Try a teaser subject line to get people to open an email
So, the next time you’ll find yourself crafting one, keep in mind that the more you tell with less, the better the chances of a successful campaign you have.
3. Pick the best time to send emails- Get your timing right
When it comes to email marketing success percentage, email send time is important. By choosing the time carefully, you can boost your open and click-through rates, which is something one undoubtedly want to do. According to LinkedIn, research shows Monday is the worst day to send emails, whether it’s a stand-alone message or an email newsletter. There isn’t a single best hour to send emails, however, research shows, midweek around 10:00 a.m. is the optimum time to reach a 9–5 employee for B2B marketers. The ideal time to reach business owners is on Saturday at 10:00 a.m. B2C emails appear to perform best when sent on Saturday at midnight, but there are fewer convincing data on the best time to send emails to B2C type.
4. Add a powerful CTA buttons-Increase your CTR
A button or line of text with a hyperlink that directs users to the brand’s preferred website is known as a call to action in online marketing. The goal of a CTA is to persuade users to take action. The CTA button is typically observable, enticing, and challenging to ignore. Employing CTAs allows businesses to convince customers to take action beyond simple reading. Visitors who click on these links are directed to the home page, product page, or content resource of the brand, where they may learn more about it, make purchases, and carry out other actions. They are crucial because they raise click-through rates by indicating to the reader what action they should take next. Common examples include:
-Signing up for a free trial
-Subscribing to a newsletter
-Scheduling a consultation
-Making a purchase
According to research, emails with a single, strong CTA receive 371% more clicks than those with several CTAs or none at all. Therefore, if you don’t include them or don’t perform them correctly, you’re losing out on money.
5. Set up A/B testing – Find out what works and what doesn’t
A/B testing is sending two variants (an A variant and a B variant) to your email list and comparing their performance. What can you A/B test, let’s look at it
-Your Subject lines
-Your preview texts
-The sender’s name
-Your CTA texts
-The length of the email
-The landing pages
-Email designs
A/B testing is a quick but effective technique to make your email marketing better. Simply create two versions of the identical email and test which one is more effective with your readers. By consistently doing this, you’ll be able to optimize your campaigns and continually increase your open, click-through, and conversion rates.
In Conclusion, using email marketing is a great way to nurture leads and get them to convert. You need a dependable partner to handle your email marketing campaigns while you’re busy running your business. VAST TEC is the only firm you need to consider if you’re seeking the appropriate one.
Email marketing is all about strategy. Our team of marketing specialists can assist you in creating a unique email marketing campaign for your company. Our focus on the needs of our clients allows us to develop campaigns that provide results.